“Mary was so fidgety she couldn’t concentrate… I was shocked to find that harsh toilet tissue was the cause.”
“I was worried when Mary’s teacher told me she was restless in school and couldn’t seem to concentrate. When I asked Mary what was the matter she complained of an itching. I asked a friend’s advice at Mother’s Club that afternoon. She said it was probably caused by harsh or impure toilet tissue, and recommended ScotTissue. So I bought some ScotTissue. It looked very pure and soft. In a few days Mary’s trouble had entirely disappeared.”
Source: ScotTissue ad spotted on the internet.
From 1933, per “Soap, Sex, and Cigarettes: A Cultural History of American Advertising”, by Juliann Sivulka